Big Up, Inc.
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Big Up, Inc.

Technology, Information and Media

Apt Insight

They're an early-stage startup reimagining sports viewing, and the ambition behind the product is evident. Big Up, Inc. operates in the entertainment technology and media space, developing a live-streaming platform focused on real-time prediction markets. Headquartered in Brooklyn, New York, they operate as a lean team within the 1-10 employee tier. The venture-backed company has secured backing from investors including Pillar VC, Neotribe Ventures, and DJLD Investments.
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About

BigUp is a creator-led entertainment platform that combines creator-led live streams with predictions to create a new form of entertainment called 'predictainment'. They have recently launched v2, the first creator-led platform that brings live streaming, community, and prediction markets together.
Founded2024
HeadquartersBrooklyn, New York, United States
IndustryTechnology, Information and Media
Websitewww.bigup.com
Employees9

Open roles at Big Up, Inc.

4 open roles, newest first.
Senior Software EngineerNew York, New York · Onsite
ML EngineerNew York, New York · Onsite
Social & Growth Marketing LeadNew York · Hybrid
iOS EngineerNew York, New York · Onsite

Why people join & leave

Why join
Work on novel live-streaming and prediction market productsHigh ownership within an agile early-stage engineering teamBacking from reputable venture firms including Pillar VC
Why leave
Resource constraints typical of a sub-10 person startupRisk associated with volatile early-stage consumer adoptionUncertain long-term regulatory landscape for prediction mechanics

Company Pulse

Headcount
-25%past year

In the News

We just backed BigUp — and here's why. | DJLD Investmentslinkedin.com · Apr 14, 2026
BigUp: Why We Invested | Venture Capitalpillar.vc · Feb 19, 2025
When we started BigUp, we wanted to make our own experiences watching sports more fun. It's been absolutely exciting to see our product bring people from around the world together over their … | Arjun Balasingamlinkedin.com · Feb 12, 2025
I'm delighted to introduce BigUp, one of Neotribe Ventures' more recent investments. BigUp is a platform that enables superfans and streamers create their own rich media social channels, starting with football(soccer, not … | Swaroop Kollurilinkedin.com · Jan 21, 2025
Over the last several months, I have been working alongside an incredible team to build what we believe will redefine sports entertainment. | Arjun Balasingamlinkedin.com · Oct 6, 2024

Quick Take

Strengths
Venture backingSecured early-stage funding rounds from firms including Pillar VC and Neotribe Ventures.
Product expansionLaunched v2 combining interactive live streams and prediction markets for live sports.
Watch out
Traffic dropMonthly website visits dropped 26.46% to under 7,000 monthly visitors.

Things to consider

Early-stage volatility — Operating with under ten employees means product pivots and high individual workload are common.
Audience traffic dip — Monthly website traffic fell by 26.46%, indicating potential challenges in sustaining viewer retention.

What They Build

BigUp develops a live-streaming entertainment platform that integrates real-time prediction markets into sports broadcasts. Their systems leverage low-latency streaming infrastructure and computer vision to enable single-creator broadcast production. Core engineering challenges focus on synchronized interactive tools and scalable real-time state management.
Real-Time Streaming
Prediction Markets
Computer Vision
Generative AI
Interactive Media
Domains
Backend
Frontend
DevOps
Machine Learning
Media Infrastructure
Tech Stack
WebRTC
React
Node.js
Kubernetes
OpenAI
Microsoft