Social & Growth Marketing Lead

BigUp

Hybrid

Full-time

$125k - $150k

1w ago

✦ BigUp hires through Apt. Free, about 10 minutes.

Apt Insight

In this role, you will own BigUp’s user acquisition marketing, including its social channels, clipping efforts, and user-generated content program. You will set content strategy and creative direction, produce content yourself, and use AI tools to help scale production and test ideas. You would be the company’s first dedicated growth marketing hire, working as an individual contributor and reporting directly to the CEO. BigUp is expanding its creator-led entertainment platform into markets including NFL and college football, with plans to explore non-sports categories as well.

About BigUp

BigUp is a nine-person technology company based in Brooklyn, New York, building a creator-led entertainment platform that combines livestreams, communities, and prediction markets. Founded in 2024, it describes this category as “predictainment.”

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Responsibilities

Develop and manage content strategies for BigUp’s X, Instagram, TikTok, YouTube, and Discord channels.

Produce, edit, caption, and publish social content on a regular basis.

Build a clipping pipeline that turns creator livestreams into social content and encourages others to share clips.

Develop a user-generated content program and playbooks that help platform creators promote BigUp through their own channels.

Use AI tools to test video concepts, increase content output, and support content calendar and trend-management systems.

Track social performance and use results to refine content, platform strategy, and acquisition efforts.

Qualifications

You have at least two years of social media marketing experience.

You understand key social media metrics and can distinguish meaningful performance indicators from noise.

You are highly familiar with at least two of the listed social platforms and understand how content performance differs across platforms.

You can independently shoot, edit, caption, and publish content.

You have run creator marketing before, or can demonstrate a strong understanding of how to build and manage a creator program.

You can demonstrate practical AI fluency through work you have produced and are comfortable setting priorities in an ambiguous, self-directed role.

Nice to Have

You have rapidly grown social accounts for a brand or personality through organic content.

You have experience with prediction markets, sports betting, fantasy sports, or creator platforms.

You have managed a Discord community or run paid social campaigns, including with small budgets.

You have repeatedly created content that went viral.

Work Environment

The role is listed as hybrid and based in New York.

You would work as an individual contributor and report directly to the CEO.

The company describes a small team of builders and emphasizes action, adaptability, and attention to product and users.

The listing does not specify working hours or travel requirements.

Benefits & Perks

The listed base salary is $125,000–$150,000 per year, plus equity.

Benefits include health, dental, and vision insurance, and generous paid time off.

The role offers ownership of content strategy, creative, and social channel mix as BigUp’s first dedicated growth marketing hire.

You would join a high-growth, venture-backed startup and work during an important expansion phase.