Apt Insight
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Responsibilities
Own lifecycle marketing strategy for your audience, including channel mix and communication priorities.
Build and manage an experimentation program from idea selection through measurement and follow-up.
Partner with Product, Engineering, and Data Science to improve platform capabilities and influence roadmaps.
Define performance metrics and experiment setups, then communicate results and next steps to stakeholders.
Develop creative briefs and review messaging assets across email, push, SMS, and in-app channels.
Use behavioral science to guide message sequencing, timing, and incentive design.
Qualifications
Have at least 6 years of growth marketing experience and have built and owned a full lifecycle marketing program.
Have strong SQL skills and be able to retrieve and quality-check data independently.
Have a system for prioritizing experiments, defining success metrics, and deprioritizing work when business needs change.
Be able to explain complex experiment results clearly to audiences outside growth marketing.
Have experience building cross-functional alignment and advocating for priorities without direct authority.
Have experience building complex automated marketing journeys in a CRM platform and identifying when its standard functionality is insufficient.
Have hands-on experience with AI tools and creating automations or workflows that save team time.
Experience with Claude or Cursor is a bonus.
Have experience using monetary incentives to influence behavior and business impact.
Work Environment
The role is based in Seattle, Washington, and is hybrid, with in-office work expected three days per week on Mondays, Wednesdays, and Thursdays.
Hybrid team members may work from anywhere for up to four weeks per year.
You will collaborate with teams across Marketing, Product, Engineering, Analytics, Data Science, and Marketing Operations.
The listing describes an inclusive workplace focused on belonging.
Benefits & Perks
The Seattle base salary range is $117,760–$147,200 per year; the listing notes potential equity, bonus, and benefits in addition to base pay.
Benefits include medical, dental, and vision insurance, mental health and family-building benefits, child care and pet benefits, and a 401(k) plan.
Paid leave includes 12 observed holidays, discretionary paid time off for salaried employees or 15 days for hourly employees, and 18 weeks of paid parental leave.
Additional perks include subsidized commuter benefits and Lyft Pink membership.
The role offers scope to shape lifecycle strategy, experimentation practices, and marketing platform capabilities across multiple channels.