Apt Insight
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Responsibilities
Set lifecycle marketing strategy for your audience, including channel mix and communication priorities.
Build and manage an experimentation program from idea selection through measurement and results.
Partner with Product, Engineering, and Data Science to develop platform capabilities and influence roadmaps.
Define performance metrics, configure experiments, and communicate findings and next steps to stakeholders and leadership.
Develop creative direction by briefing and reviewing email, push, SMS, and in-app messaging with designers and copywriters.
Use behavioral science to inform message sequencing, timing, and incentive design.
Qualifications
At least 6 years of growth marketing experience, including ownership of a lifecycle marketing program from strategy through execution.
Strong SQL skills, including the ability to retrieve and quality-check data independently.
Experience prioritizing experiments using impact, success metrics, and business needs.
Ability to explain complex experiment results clearly to audiences outside growth marketing.
Experience building alignment and advocating for priorities across teams without direct authority.
Experience building complex automated marketing journeys in a CRM platform and identifying when its standard functionality is insufficient.
Hands-on experience building AI tool automations or workflows that save team time; experience with Claude or Cursor is a bonus.
Experience using monetary incentives to influence behavior and business outcomes.
Work Environment
The role is hybrid and based in San Francisco, California, with in-office work expected three days per week on Mondays, Wednesdays, and Thursdays.
You will work closely with cross-functional technical, analytical, marketing, and creative teams.
Hybrid employees may work from anywhere for up to four weeks per year.
The listing describes an inclusive workplace focused on belonging and collaboration; it does not specify regular hours or travel requirements.
Benefits & Perks
The expected base salary in the San Francisco area is $128,000–$160,000 per year; potential equity, bonus, and benefits are not included in that range.
Benefits include medical, dental, and vision insurance, mental health and family-building benefits, child care and pet benefits, and a 401(k) plan.
Paid time off includes 12 observed holidays; salaried employees receive discretionary PTO, while hourly employees receive 15 PTO days. Eligible parents receive 18 weeks of paid parental leave.
Additional perks include subsidized commuter benefits and Lyft Pink membership.