Regional Director of Marketing & Communications

Overview

In this leadership role, you will act as the primary strategic marketing authority for high-end properties including Brasada Ranch and Foley Wines. You will be responsible for crafting and executing integrated marketing plans that drive revenue and elevate brand positioning across diverse sectors such as luxury resorts, wineries, real estate, and elite guest experiences. You will sit on the executive leadership team, bridging the gap between operations, sales, and corporate marketing to ensure all commercial strategies are cohesive and effective.

Responsibilities

• Develop and execute annual marketing strategies to achieve revenue targets across lodging, golf, spa, and real estate divisions.
• Manage and provide strategic direction to external agency partners specializing in SEO, paid media, and public relations.
• Partner with the real estate team to market luxury homes and residential communities while maintaining brand alignment.
• Oversee the annual marketing budget, including monthly financial reporting and ROI analysis for executive leadership.
• Lead property communications by coordinating media relations, influencer programs, and earned media opportunities.
• Build strategic partnerships with regional tourism organizations and luxury travel advisors to increase brand visibility.
• Mentor on-property marketing team members to foster professional growth and cross-departmental collaboration.

Qualifications

• You must have at least 7 years of progressive marketing leadership experience within the luxury hospitality or lifestyle sectors.
• A Bachelor's degree or higher in Marketing, Communications, Business, or a related field is required.
• You need a proven track record of managing agency partnerships and developing revenue-driven digital marketing strategies.
• Strong proficiency in financial forecasting, budget management, and executive-level performance reporting is essential.
• You must demonstrate deep knowledge of CRM, SEO, paid media, and emerging AI marketing technologies.
• Excellent presentation and communication skills are required to influence cross-functional teams and stakeholders.

Nice to have

• Previous experience managing marketing across multiple properties or at a regional level is highly preferred.
• Direct experience in winery marketing or luxury real estate sales cycles is a significant advantage.
• Advanced knowledge of high-end destination marketing and influencer relationship management.

Work environment

• This is a full-time, on-site position based in the Las Vegas, Nevada region.
• You will work within a high-standard luxury hospitality environment that emphasizes storytelling and guest experience.
• The role requires regular collaboration with corporate headquarters and various on-property operation teams.
• You will operate within a 40-hour work week, though occasional evening or weekend event attendance may be expected.

Benefits & growth

• The annual salary range for this position is established between $85,000 and $110,000.
• As a member of the executive leadership team, you will have a direct impact on the company's commercial growth and strategic direction.
• You will have the opportunity to lead and mentor a dedicated on-property marketing team.
• The role offers exposure to diverse business units including real estate, viticulture, and luxury resort management.