Ffern
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Digital Content Designer

Ffern
London, England
Hybrid
Full-time
1mo ago

Apt Insight

In this role, you will elevate user journeys and drive content cohesion across digital touchpoints for an artisan fragrance brand. Reporting directly to the Design Director, you will be embedded within a cross-functional growth pod while concurrently shaping wider content design systems, standards, and review processes. You will serve as a vital bridge between growth, product design, and brand teams to advocate for strategic, data-informed, and brand-additive user experiences. Your day-to-day work involves transforming complex ideas into clear, functional content while employing continuous testing, iteration, and thoughtful AI workflows to enhance your output. By collaborating closely with brand writers, UI designers, and developers in Figma, you will establish operational frameworks that empower the broader team to deliver impactful, consistent digital experiences.

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Responsibilities

Write, design, test, and iterate user experience content across core digital product journeys.
Define and maintain the brand voice across functional and performance-focused areas of the digital product in collaboration with brand writers.
Establish content design guidance, review workflows, and system documentation to empower cross-functional teams to produce on-brand copy.
Collaborate directly with product designers and engineers within Figma to prototype and deliver cohesive digital interfaces.
Act as an organizational bridge between growth, design, and brand disciplines to advocate for seamless UX.
Incorporate data insights, user testing results, and AI tools into your daily design processes to enhance content performance.
Synthesize complex product and growth concepts into sharp, compelling, and accessible digital copy.

Qualifications

At least three years of professional experience in content design or UX writing for digital products.
Demonstrated expertise in UX writing and designing end-to-end user journeys.
Proven track record of using data, A/B testing, and user feedback to inform and iterate content decisions.
Hands-on proficiency collaborating with multidisciplinary teams within Figma.
Experience developing design systems, style guides, or governance frameworks that influence content across teams.
Exceptional communication skills with the ability to articulate content strategy and advocate for UX decisions.
Nice to Have
Prior content design experience within direct-to-consumer (DTC) or subscription-based ecommerce business models.
A portfolio featuring case studies that highlight the measurable commercial impact of your content.
Experience working closely with rich visual brand assets and creative brand teams.
Familiarity with leveraging generative AI tools thoughtfully within design and writing workflows.

Work Environment

This position operates on a hybrid schedule based out of the studio space in London, United Kingdom.
The role requires a standard full-time commitment of approximately 40 hours per week.
You will be embedded within a growth pod, reporting directly to the Design Director while collaborating with brand and engineering partners.
Work takes place in a design-led, artisan retail environment balancing commercial growth targets with high-end brand aesthetics.

Benefits & Perks

Annual base compensation offered in the range of £38,000 to £45,000 depending on experience.
Opportunity to establish foundational content design operations and systems across a rapidly growing DTC brand.
Direct mentorship from the Design Director and high visibility across creative and growth leadership.
Professional development through hands-on experimentation with modern UX tools, testing methodologies, and AI workflows.