Whop
W

Copywriter

Whop
New York, NY
On-site
Full-time
$100k - $120k
2w ago

Apt Insight

In this role, you will develop and refine Whop’s brand voice across social media, its blog, website, and product surfaces. You will turn foundational materials and voice guidelines into copy ranging from taglines and headlines to posts and blog articles, collaborating with the creative team to adapt content for different channels. You will join a lean brand team at a financial technology company building an internet marketplace for buyers and sellers. The work is described as hands-on, with team members expected to carry projects through from start to finish and contribute directly to the brand, product, and culture.

About Whop

Whop is a financial technology company that provides a platform for people and businesses to accept payments, launch ventures, and connect and transact in internet markets. Founded in 2021, it has about 110 employees and is headquartered in Palo Alto, California.

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Responsibilities

Translate foundational brand materials into taglines, slogans, headlines, social posts, captions, and blog articles.
Collaborate with the creative team to develop and refine Whop’s voice across X, Instagram, TikTok, LinkedIn, and the blog.
Write copy for Whop’s product surfaces and website.
Turn voice guidelines into scalable systems for writing content across channels.
Adapt copy to suit different formats and audiences while maintaining a consistent brand voice.

Qualifications

Bring a high level of media literacy and an active practice of posting on social platforms such as Instagram, X, Substack, or LinkedIn.
Demonstrate internet-native sensibilities and a strong understanding of trend cycles.
Have experience with social media for media or technology companies.
Be able to write for a range of formats, including social posts, headlines, and blog content.
Nice to Have
Have proficiency with posting automation systems.
Have experience using AI workflows for content work.
Bring an active interest in media, culture, art, and technology.

Work Environment

The role is onsite in New York.
You will work with a lean team whose backgrounds span writing, music, film, fashion, advertising, and new media.
The company describes the work as involving long hours, while measuring success by quality of output rather than hours worked.
Team members are expected to take work through from start to finish.

Benefits & Perks

Compensation is $100,000–$120,000 per year, plus equity.
Perks include an Equinox membership, lunch and dinner Monday through Friday, and a rent stipend for living within 0.5 mile of the office.
Benefits include unlimited PTO and health, vision, and dental insurance.
The role offers scope to develop a brand voice and scalable content systems across social, editorial, web, and product surfaces.