Buildout
B

Content Marketing Manager

Buildout
United States
Remote
Full-time
$95k - $110k
1w ago

Apt Insight

In this role, you will take ownership of the content strategy and execution across the commercial real estate buyer journey, reporting directly to the Chief Marketing Officer. You will translate complex industry topics into high-impact narratives across diverse formats, ranging from thought leadership articles and social content to webinars and sales enablement assets. Rather than adhering to standard content output routines, you will determine the optimal format and creative delivery for each concept while maintaining close alignment with demand generation, product marketing, and sales. You will actively integrate generative AI into your day-to-day workflow to accelerate ideation, research, repurposing, and distribution while applying critical editorial judgment to ensure voice and quality. By monitoring content ecosystems, SEO data, and conversion metrics, you will bridge the gap between creative storytelling and measurable pipeline impact across a growing SaaS portfolio.

Is This a Good Match for You?

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Responsibilities

Develop and execute a comprehensive content strategy aligned with ICPs, product launches, and commercial real estate revenue goals.
Manage the end-to-end editorial roadmap across multiple channels, including articles, customer case studies, email campaigns, and website content.
Design lightweight visual assets and social creative using tools such as Figma, Canva, or AI creative platforms.
Implement repeatable, AI-assisted workflows to scale research, content drafting, repurposing, and asset distribution.
Collaborate with SEO and growth teams to ensure content performs across traditional search and emerging AI discovery engines.
Partner with sales and demand generation teams to build assets that educate prospects, generate leads, and accelerate deal velocity.
Track and analyze key content metrics, including audience engagement, conversion rates, and influenced revenue pipeline.

Qualifications

At least 3 years of experience in B2B content marketing, editorial, brand, or a related marketing function.
Proven track record of writing and editing high-quality, compelling content tailored to defined B2B audiences.
Demonstrated experience conducting interviews with customers, internal subject-matter experts, and executive leadership.
Working knowledge of search engine optimization principles and modern digital content discovery practices.
Hands-on proficiency utilizing generative AI tools within an active professional workflow.
Demonstrated ability to produce basic visual designs independently using creative tools like Canva, Figma, or Adobe.
Nice to Have
Prior marketing experience within the commercial real estate, PropTech, or B2B SaaS sectors.
Experience managing external agencies and specialized creative contractors for high-production design and video projects.
Familiarity with building full-funnel content ecosystems that connect organic discoverability directly to sales pipeline metrics.

Work Environment

This position is a 100% remote role open to candidates based across the United States.
Work hours follow standard full-time expectations, primarily collaborating across US time zones with headquarters in Chicago, Illinois.
Day-to-day operations and team meetings are conducted virtually, with expected travel for an annual in-person company kickoff.
The internal team culture is fast-paced, collaborative, and values autonomy alongside creative experimentation.

Benefits & Perks

The targeted annual base salary range for this role is $95,000 to $110,000.
Comprehensive healthcare coverage includes two medical options, 100% company-paid employee dental and vision premiums, HSA seed, telemedicine, and a $400 annual wellness benefit.
Retirement planning features a 401(k) program with an immediate 4% company match.
Work-life balance benefits include flexible paid time off, 14 company holidays, paid parental leave, and designated give-back days.
Remote support package provides an ongoing monthly remote work reimbursement totaling $600 per year.