Anthropic
A

APAC GTM Enablement Lead

Anthropic
Sydney, NSW
Hybrid
Full-time
9h ago

Apt Insight

You will establish Anthropic’s initial in-region go-to-market enablement presence, based in Sydney and supporting teams across APAC. The role spans onboarding, skill development, manager coaching, and launch readiness across GTM functions, adapting the existing global and international enablement programs to regional markets. You will spend much of your time facilitating practical sessions with sellers and managers, using real customer scenarios and AI-supported practice to change field behavior. You will also measure outcomes and share regional learning with global and international enablement teams as Anthropic’s APAC business grows.

Is This a Good Match for You?

Fact FocusConscientiousnessLogic FocusAnalytical NatureDetail Orientation
Your match shows how your personality fits this role. It compares your working style and your priorities with how this employer works.It also weighs the things a job description cannot tell you, such as the culture, the management style and the stability of the company, against what matters most to you.
Unlock your full match with Apt ProStart with the AI-powered career test to unlock your personal career mentor, full company insights, and a personalized job board designed around your goals.

Responsibilities

Establish APAC onboarding cohorts, live practice sessions, and a feedback loop into global enablement programs.
Adapt international enablement content for APAC markets, accounting for language and cultural differences.
Design and facilitate deal walkthroughs, role-plays, and customer-conversation rehearsals.
Partner with regional GTM leaders to develop a coaching standard as the manager team grows.
Coordinate regional launch readiness so the field is prepared for new models and products within the launch cycle.
Measure changes in field behavior after enablement rather than relying only on attendance or content delivery.
Share regional insights with international and global teams to inform their enablement programs.

Qualifications

At least 8 years of experience in GTM enablement, sales productivity, or a similar role, including leading or running enablement programs.
Experience delivering GTM enablement in APAC, ideally across multiple markets.
Experience influencing stakeholders or programs beyond your own team or region.
A hands-on record of designing and delivering practice-first enablement measured by changes in field behavior.
Working knowledge of adult learning and experience helping sellers adapt their established practices to AI-related selling.
Experience using AI for personalized practice, real-deal scenarios, and timely feedback, and owning programs from design through delivery and measurement.
Experience enabling field teams across languages and cultures, and partnering with sales leaders on pipeline reviews, deal inspection, and forecasting.
A bachelor’s degree or an equivalent combination of education, training, and experience.
Nice to Have
Experience in both global and APAC enablement roles or delivering programs across multiple APAC markets.
Experience building or scaling an enablement function or manager coaching programs.
Previous experience carrying a quota or leading sellers.
Enablement experience with AI, developer platforms, or technical products sold to executives and builders.

Work Environment

The role is based in Sydney, Australia, and supports the APAC region.
The position follows a hybrid policy, with staff expected to work from an office at least 25% of the time; some roles may require more.
You will work across regional time zones and markets with distinct languages, cultures, and buying styles.
The role involves close collaboration with regional GTM leaders and global and international enablement teams.
Anthropic describes its culture as collaborative and mission-focused, with flexible working hours.

Benefits & Perks

Anthropic offers competitive compensation; the listing does not specify a salary range.
Benefits include optional equity donation matching, generous vacation, parental leave, flexible working hours, and office space.
The position offers the opportunity to establish APAC enablement operations and contribute regional insights to global programs.
The role includes scope to build expertise in manager coaching, AI-supported practice, and cross-market GTM enablement.