KatKin
K

KatKin

Pet Services

Apt Insight

They're an ambitious direct-to-consumer pet health brand with significant venture backing and an energetic startup environment. Founded in 2019, KatKin is headquartered in London and operates in the pet food and healthtech space. The company sits in the small-to-medium size band with around 51 to 200 employees. Their current hiring pace is modest with selective open roles as they scale their fresh cat food subscription model.
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About

KatKin is a company that designs personalized, fresh, and perfectly portioned meal plans for cats. They ensure every cat gets the right amount of nutrients and daily calories.
Founded2019
HeadquartersIslington, United Kingdom
IndustryPet Services
Websitewww.katkin.com
Employees151
Total Funding$108M

Open roles at KatKin

4 open roles, newest first.
Senior/Lead Growth AnalystGreater London, England · Hybrid
Sales Team Leader (Manchester)West Suffolk, England · Onsite
Multi-Skilled EngineerWest Suffolk, England · Onsite
Logistics CoordinatorGreater London, England · Hybrid

Why people join & leave

Why join
Mission-driven focus on pet healthSubstantial venture funding and backingDynamic and fast-paced startup cultureOpportunities for broad impact and ownership
Why leave
Heavy workloads and overlapping team dutiesRole ambiguity in a rapidly shifting environmentDemands of scaling a direct-to-consumer operation

Company Pulse

Headcount
-20%past year
Raised
$108Mtotal

Employee Experience

3.0/5
Career Opportunities
0.0
Compensation & Benefits
0.0
Culture & Values
0.0
Diversity & Inclusion
0.0
Senior Management
0.0
Work-Life Balance
0.0

Quick Take

Strengths
Strong fundingSecured significant multi-stage funding rounds, including a $22M Series A and later institutional rounds.
Large customer baseScaled their fresh-food subscription service to serve over 80,000 customers.
Watch out
Traffic contractionMonthly website traffic decreased by 9.46% to approximately 446,403 visits.
Note
Startup scaleOperating with an agile workforce categorized in the 51 to 200 employee bracket.

Things to consider

Role ambiguity — Employees note that undefined responsibilities can lead to individuals absorbing excessive workloads across multiple teams.
Slowing web traffic — Monthly website visits dropped by 9.46%, signaling possible shifts in customer acquisition momentum.

Leadership

BO
Brett O’FarrellCo-founder
NO
Nikki O’FarrellCo-founder

What They Build

KatKin builds an e-commerce and subscription platform powered by proprietary algorithms to calculate personalized nutritional meal plans for cats. Engineering efforts focus on modern web interfaces, automated order routing, and robust data pipelining for pet wellness customization.
E-Commerce & Subscriptions
Personalization Algorithms
Data Analytics
Supply Chain Tech
Domains
Frontend Engineering
Backend Engineering
Data Engineering
DevOps
Tech Stack
react
typescript
kotlin
rabbitmq
dbt
fivetran
sql
github actions
+4