Uptempo

Software Development

Apt Insight

They offer a flexible remote-first environment with solid benefits, though recent leadership turnover and post-merger integration have created some turbulence. Headquartered in Louisville, Uptempo operates in the marketing resource management software space. They sit in the 201 to 500 employee band, formed via the combination of BrandMaker, Allocadia, Hive9, and OptiMine. Their enterprise platform serves hundreds of corporate marketing teams reconciling budgets and campaign ROI.

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About

The name may be new, but the history is deep. Uptempo is the combination of four leading innovators in the marketing performance management space: BrandMaker, Allocadia, Hive9,and Optimine. Together, we provide a complete end-to-end marketing operations suite for 825K+ marketers at 350+ leading enterprises globally. That’s how we became Uptempo. Now for the why. Our vision . . . a love story Love and confidence are woven into our mission as a company. Our goal is for marketers to lead with confidence and love their jobs. But it’s hard to be confident when your decisions are based on data you don’t trust. Data that has been locked up in spreadsheets, PowerPoints, and emails. It’s hard to love the tedious work of reconciling budgets, plans, and projects in tools that, frankly, weren’t built for marketing. Certainly not today’s marketing. Where markets change at internet speed. Where data points exponentially increase. Where customers expect more, now.  Sure, you have martech. Lots of it. (Perhaps too much?) But none of those tools help you run marketing in the age of accountability. Every major function of the modern enterprise has a system of record that the department runs on. CRM. ERP. SCM. Where is marketing’s workbench? We’re changing all that with a new operating model for marketing called marketing business acceleration. This allows CMOs to run their departments the way great CEOs run their companies: managing and maximizing talent, time, and money more effectively than ever before.

Founded2022

HeadquartersLouisville, US

IndustrySoftware Development

Websitewww.uptempo.io

Employees221

Open roles at Uptempo

3 open roles, newest first.

Integrations ConsultantVancouver, British Columbia · Hybrid

Desktop Support SpecialistLouisville, Colorado · Onsite

Senior Business Solutions ArchitectVancouver, British Columbia · Onsite

Why people join & leave

Why join

Flexible remote-first work cultureCollaborative and supportive team peersCompetitive benefits and generous time off

Why leave

Workplace disruption following layoffsExecutive turnover and strategic misalignmentPlatform integration delays and high workload

Company Pulse

Headcount

+10%past year

In the News

Check out our new podcast: CMO-to-CMO: ROI or DIE! Hosted by our always sharp and unfiltered CMO Marie Bahl McKenna. This is where you will hear the stories from the engine room … | Uptempolinkedin.com · Sep 4, 2026

Employee Experience

3.6/5

Career Opportunities

3.2

Compensation & Benefits

3.5

Culture & Values

3.4

Diversity & Inclusion

3.6

Senior Management

3.2

Work-Life Balance

3.9

Quick Take

Strengths

Strong Work-Life BalanceWork-life balance sits at a favorable 78 rating with widely praised remote flexibility.

Competitive BenefitsCompensation and benefits earn a solid 70 score among employees.

Watch out

Executive Approval ConcernsSenior management is rated at 64, with recent reviews noting out-of-touch leadership and layoffs.

Note

Multi-Product FoundationThe company was formed by combining BrandMaker, Allocadia, Hive9, and OptiMine.

Things to consider

Leadership Turnover — Recent reviews cite executive shifts and restructuring that have disrupted internal strategy and team continuity.

Integration Friction — Merging multiple legacy acquisitions into a single unified platform has led to reported product delays and identity challenges.

What They Build

Uptempo builds marketing operations software that connects enterprise budgeting, planning, and campaign tracking with financial performance data. Engineering challenges center on integrating multiple acquired platforms, orchestrating business workflows, and scaling data analytics. The engineering culture relies on microservices and cloud automation across distributed teams.

Marketing Resource Management

Financial Planning Software

Marketing Analytics

Workflow Automation

Domains

Backend Architecture

Cloud Infrastructure

Frontend Engineering

Data Analytics

Tech Stack

Java

Spring Boot

TypeScript

Angular

MySQL

Redis

Camunda

Kubernetes