SRAM

Consumer Product Manufacturing

Apt Insight

They offer a relaxed, passion-driven cycling culture where people genuinely love the products they create. Headquartered in Chicago, Illinois, SRAM operates as a major private player in bicycle component manufacturing. The company maintains a mid-to-large global footprint spanning 1,000 to 5,000 employees across multiple continents. Hiring activity remains steady with open technical and operational roles to support expanding manufacturing capacity and digital product lines.

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About

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift. Throughout its 32-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines and is the second largest manufacturer of bike parts in the world. Our components are used by bicycle manufacturers and sold in the aftermarket to distributors or directly to high-end US bicycle retailers.

Founded1987

HeadquartersChicago, US

IndustryConsumer Product Manufacturing

Websitewww.sram.com

Employees1.6K

Open roles at SRAM

4 open roles, newest first.

SRAM Technical University CoordinatorColorado Springs, Colorado · Onsite

Digital Marketing Project LeadColorado Springs, Colorado · Onsite

Digital Marketing Project LeadChicago, Illinois · Onsite

Software Engineering ManagerPhoenixville, Pennsylvania · Onsite

Why people join & leave

Why join

Passionate cycling community and strong cultureGenerous product discounts and industry perksHealthy work-life balance and autonomous environmentOpportunities to innovate on premium sporting goods

Why leave

Below-market compensation and stagnant wagesLimited mobility outside engineering rolesLack of structured onboarding and formal training

Company Pulse

Headcount

-5%past year

In the News

SRAM Patent Indicates a Future With Thru-Headtube Mounted Stems For a Lower Bar Height – ceppek.comceppek.com · Sep 11, 2026

SRAM Breaks Ground on a Third Coimbra Factory, Betting 57.5 Million Euros That Europe's Bike Parts Should Be Made in Portugaltheportugalbrief.pt · Sep 3, 2026

SRAM 2026: New 12 & 13-Speed Force and Rival AXS Groupsets for Road and Gravelcyclonline.com · Aug 9, 2026

SRAM’s Zipp Brand Launches New S Series Wheelset | Built In Chicagobuiltinchicago.org · Jul 27, 2026

SRAM expands in Italy: Technical Service Center opens in Varese - bici.PROen.bici.pro · Jun 25, 2026

Employee Experience

4.0/5

Career Opportunities

3.4

Compensation & Benefits

3.3

Culture & Values

4.2

Diversity & Inclusion

3.8

Senior Management

3.5

Work-Life Balance

4.1

Quick Take

Strengths

High CEO approvalKen Lousberg holds a 96% CEO approval rating.

Strong company cultureCulture and values score sits at a solid 84%.

European expansionBroke ground on a 57.5 million euro factory in Portugal to expand manufacturing.

Watch out

Lower compensation ratingCompensation and benefits scored relatively low at 66%.

Things to consider

Below-market compensation — Employees frequently report that salaries lag behind market rates and do not consistently scale across locations.

Unstructured career paths — Career mobility can be limited outside core engineering roles, and internal processes often lack formal training structures.

Leadership

F.K. DayCo-founder

What They Build

SRAM designs and manufactures high-performance bicycle components, integrating mechanical hardware with wireless electronic shifting and telemetry systems. Their engineering teams solve complex mechanical, aerodynamic, and embedded firmware challenges across connected cycling ecosystems. The technical culture balances industrial design with modern digital platform and app integration.

Electronic Shifting

Mechanical Engineering

Connected Cycling Apps

Industrial Design

Embedded Systems

Domains

Embedded Software

Mechanical Engineering

Product Design

Cloud Infrastructure

Enterprise Systems

Tech Stack

SolidWorks

LabVIEW

AutoCAD

PTC Windchill

Java

Bash

Ubuntu

VMware