Pins and Aces
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Pins and Aces

Retail Apparel and Fashion

Apt Insight

Pins and Aces is a fast-moving lifestyle brand carving out a distinct niche in golf apparel and accessories with plenty of momentum. Headquartered in Arvada, Colorado, the company operates in the retail apparel and fashion sector. They maintain a lean team within the small-business size tier while scaling their wholesale and direct-to-consumer footprint. Hiring activity remains focused and selective across product, media, and operations.
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About

Pins & Aces is a premium golf brand that offers headcovers, apparel, and accessories for men, women, and youth. They provide high-quality golf polos and accessories, including their built-in spade logo sunglass holder. They also offer golf bags, gloves, ball markers, belts, hats, and beer sleeves. Pins & Aces is a one-stop shop for golf.
Founded2018
HeadquartersArvada, US
IndustryRetail Apparel and Fashion
Employees21

Why people join & leave

Why join
Rapidly growing golf lifestyle brandHigh ownership in a small-team settingCreative product lines and licensing deals
Why leave
Wearing too many operational hatsSmall business resource constraintsLimited formal corporate career ladders

Company Pulse

Headcount
-79%past year

In the News

Who Owns Pins & Aces? Founders + the Edel Dealdormied.com · Jul 25, 2026
One of the things that's been the most fun over the last year has been watching our wholesale business evolve. We've grown a ton, but we've also spent a lot of time … | Pins & Aceslinkedin.com · Jul 15, 2026
Pins & Aces Is Redefining Golf Gifts With Personality-Driven Gearvariety.com · Jul 14, 2026
New Golf Accessories, Golf Apparel and Golf Gifts from Pins & Acesgolfweek.usatoday.com · Jul 9, 2026
Pins & Aces Partners with RepSpark to Power the Next ...thegolfwire.com · Jul 7, 2026

Employee Experience

0.0/5
Career Opportunities
0.0
Compensation & Benefits
0.0
Culture & Values
0.0
Diversity & Inclusion
0.0
Senior Management
0.0
Work-Life Balance
0.0

Quick Take

Strengths
Strategic brand acquisitionAcquired custom clubmaker Edel Golf to expand from accessories into technical equipment.
Wholesale infrastructure pushPartnered with RepSpark to scale B2B eCommerce and retail distribution channels.
Watch out
Traffic dipMonthly website traffic dipped slightly by 2.9% in recent tracking periods.
Note
Founder-owned scaleOperates independently without private equity backing since launching in 2018.

Things to consider

Lean team bandwidth — Operating with a small headcount across diverse product categories can lead to broad responsibilities and high operational demands.
Niche market reliance — The business is heavily centered on the golf lifestyle segment and pop-culture licensing cycles.

Leadership

NM
Nicklaus MertzFounder
JM
Jonathan MajorFounder

What They Build

Pins & Aces develops direct-to-consumer and wholesale eCommerce systems to support apparel, custom accessories, and golf equipment sales. Their engineering and operational focus centers on streamlining inventory management, order fulfillment, and B2B ordering workflows. The infrastructure leverages modern commerce tooling, automation platforms, and third-party logistics integrations.
eCommerce Platforms
Wholesale Portals
Order Fulfillment
Supply Chain Operations
Domains
eCommerce Engineering
Systems Integration
Operations Automation
Tech Stack
shopify
nuorder
apparelmagic
shipstation
zapier
airtable