The Exercise Coach®

Wellness and Fitness Services

Apt Insight

They have built a strong niche in tech-enabled personal training, offering an appealing mission for fitness professionals who want to help older adults and busy clients. Headquartered in Lake Zurich, Illinois, the company operates in the wellness and fitness services industry within the 201-500 employee size band. The brand has expanded significantly through its franchise model, now supporting well over 200 studio locations across the United States and internationally. Studios rely on proprietary smart equipment rather than traditional gym setups to drive results in short sessions.

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About

We help people build Stronger Muscles and enjoy Stronger Health, to become their Strongest Self in just two, 20-minute workouts per week. We believe STRENGTH CHANGES EVERYTHING!® In such a technologically advanced era, far too many people feel far from fit and healthy. With only 20% of people in America belonging to a health club, it's evident that conventional fitness has failed many among us. At The Exercise Coach®, our passion is to be the perfect fit for people that conventional fitness wisdom has failed. This includes people that are busy, sick of gyms, or concerned about physical limitations or getting hurt. We have created an innovative process that solves for these challenges through the delivery of personally optimized exercise. Using proprietary machines powered by artificial intelligence, our coaches guide clients through data-driven workouts and plans that maximize safety, results, and enjoyment, while simultaneously mitigating the time factor. In fact, we help our clients get the results that matter most to them with just two, 20-minute workouts per week. With over 200 studios across the US and Japan, we help everyone from the exercise-enthusiast to the exercise-averse get better results in less time than standard approaches. Our connected fitness studios are small, private, super-clean, and conveniently located. We are on a mission to inspire and empower people to Enjoy Strength™ and our promise at The Exercise Coach® is you will build Stronger Muscles, Stronger Health, and a Stronger Self!™

Founded2000

HeadquartersLake Zurich, Illinois

IndustryWellness and Fitness Services

Websitewww.exercisecoach.com

Employees622

Posted base pay at The Exercise Coach®

Posted base pay ranges from 52 job listings posted in the US, Mar 2026 – Oct 2026. Bonus and equity are not included.

Certified Exercise Coach$18.50–$22/hr

8 listings · spread $16.40–$22/hr

Personal Trainer$17.50–$20/hr

5 listings · spread $17–$21/hr

Each range is the median posted minimum and maximum for the role. Pay changes by location, so the spread shows the 10th to 90th percentile of all listings for the role.

Open roles at The Exercise Coach®

The 10 newest of 11 open roles.

Certified Exercise Coach - LakewayAustin, Texas · Onsite

Health & Fitness Coach - Part TimeFolsom, California · Onsite

Personal Trainer/Exercise Coach, Part TimeRaleigh, North Carolina · Onsite

Personal Trainer - Fitness CoachTulsa, Oklahoma · Onsite

Health & Fitness CoachPearland, Texas · Onsite

Part Time Personal Trainer/Fitness CoachCincinnati, Ohio · Onsite

Certified Exercise Coach - Brushy CreekAustin, Texas · Onsite

Trainer/Exercise CoachSaint Paul, Minnesota · Onsite

Personal Trainer - Fitness & Stretch CoachTulsa, Oklahoma · Onsite

Why people join & leave

Why join

Inclusive culture and strong core valuesHealthy work-life balance and schedule flexibilityMeaningful mission helping older adults regain strengthAccess to proprietary Exerbotics fitness technology

Why leave

Discontent with senior executive leadershipConcerns regarding company business outlookModest compensation and benefits packagesLimited internal career advancement paths

Company Pulse

In the News

A message from Brian and Gerianne Cygan, founders of The ...facebook.com · Aug 17, 2026

The Exercise Coach® Celebrates 25 Years with New Strength Plus™ Service Offeringprnewswire.com · Jun 23, 2026

The Exercise Coach recently hosted its national Franchise Conference. We are excited to recognize Franchise Partners Emily & Zach Etrheim for their receipt of two awards: Newcomer of the Year and Best … | The Exercise Coach®linkedin.com · Jun 15, 2026

The Exercise Coach recently hosted its national Franchise Conference. We are excited to recognize Franchise Partners Ryan and Sommer Hahn for their receipt of the Top Performer Studio location in 2025. Their … | The Exercise Coach®linkedin.com · Jun 15, 2026

The Exercise Coach Makes Fitness Easier for Older Adultsfranchisewire.com · Jun 2, 2026

Employee Experience

4.1/5

Career Opportunities

3.3

Compensation & Benefits

2.8

Culture & Values

4.1

Diversity & Inclusion

4.2

Senior Management

3.8

Work-Life Balance

4.1

Quick Take

Strengths

Strong workplace cultureCulture and values receive a solid rating of 82 out of 100.

Balanced work lifeWork-life balance is rated positively at 82 out of 100 across teams.

Watch out

Weak executive approvalCEO rating sits low at 18 out of 100 based on employee feedback.

Low outlook ratingBusiness outlook scores low at 13 out of 100 among surveyed staff.

Note

Active franchise expansionThe network has scaled to over 225 open locations with more than 330 sold.

Things to consider

Low executive confidence — Internal ratings show exceptionally low sentiment regarding CEO leadership and the broader business outlook.

Poor friend recommendations — Employee metrics show very low willingness among staff to recommend working here to their peers.

Leadership

BrianCo-Founder

GerianneCo-Founder and Certified Health Coach

What They Build

The Exercise Coach develops and deploys proprietary bio-sensitive fitness equipment alongside connected studio software. Their engineering footprint centers around Exerbotics robotics and AI-driven load matching to adapt exercise resistance in real time. Digital tooling also coordinates studio management, member scheduling, and personalized metabolic tracking.

Connected Fitness Hardware

AI Resistance Systems

Studio Management Software

Digital Health & Biometrics

Domains

Robotics

Embedded Systems

Data Analytics

Web Development

Tech Stack

Spring

Segment

Salesforce

HubSpot

Mindbody