frank green
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frank green

Manufacturing

Apt Insight

They're a high-visibility consumer lifestyle brand with strong social media buzz, but internal reviews indicate serious challenges with company culture and operational leadership. Headquartered in Melbourne, Australia, the company operates in the consumer goods and sustainable products industry. They are a small-to-medium-sized private enterprise producing reusable drinkware and lifestyle accessories. Hiring activity remains modest, with a handful of active open roles across retail and operations.
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About

Frank Green Australia is a company that specializes in reusable cups, bottles, and stainless steel products. They offer stain and odour resistant products with a spill proof screw lid and a one handed toggle button to drink and reseal.
Founded2013
HeadquartersSouth Melbourne, Australia
IndustryManufacturing
Websitefrankgreen.com.au
Employees107

Open roles at frank green

4 open roles, newest first.
Christmas Casual Retail Associates | Bondi Junction & Sydney CBDSydney, New South Wales · Onsite
Christmas Casual Retail Associates | Melbourne Central & ChadstoneMelbourne, Victoria · Onsite
Head of PR, Communications & EventsMelbourne, Victoria · Hybrid
Full Time Retail Team MemberMelbourne, Victoria · Onsite

Why people join & leave

Why join
Mission-driven focus on sustainability and reusable productsWorking on a high-profile, globally trending consumer brandSupportive peer-level coworkers and team camaraderie
Why leave
Disorganized operations and poor internal communicationLack of leadership support and top-down frictionHigh workplace stress and unaddressed feedback

Company Pulse

Headcount
-18%past year

In the News

Out with Stanley! There’s a New “It” Water Bottle Taking Over Social Media | 101 WIXX | Your Hit Music Stationwixx.com · Sep 10, 2026
This ex-dealmaker defied the sceptics to build cult brand Frank Greenshare.snipd.com · Sep 8, 2026
Frank Green Is the Latest Trendy Water Bottle Brandbusinessinsider.com · Sep 3, 2026
Frank Green | Welcome To The Chrome Zone - Chadstonepreview.chadstone.com.au · Aug 25, 2026
Feeling Lucky? Frank Green’s Mystery Box Is Back – And This Time You Could Win a Golden Ticketbroadsheet.com.au · Jul 16, 2026

Employee Experience

1.3/5
Career Opportunities
1.5
Compensation & Benefits
1.6
Culture & Values
1.5
Diversity & Inclusion
1.6
Senior Management
1.2
Work-Life Balance
1.6

Quick Take

Strengths
Strong brand awarenessThe brand continues to drive high viral interest and social media traction globally.
International retail growthExpanding beyond Australia into North American and European markets.
Watch out
Low workplace ratingsOverall employee review scores stand at 26 out of 100 with zero percent CEO approval.
Note
Small-to-medium scaleOperating with a lean team of 51 to 200 employees.

Things to consider

Severe leadership friction — Employee feedback points to unsupportive management, lack of communication between head office and frontline staff, and unpredictable leadership.
Low employee satisfaction — Company ratings are notably low across culture, senior management, and business outlook metrics.

Leadership

BY
Ben YoungFounder & CEO

What They Build

frank green designs and manufactures premium reusable drinkware and lifestyle accessories engineered for durability and modularity. Their digital teams support direct-to-consumer e-commerce, global logistics integrations, and enterprise resource planning to manage inventory across multi-region retail and wholesale channels. Technical efforts center on e-commerce optimization, feed management, and enterprise systems integration.
E-Commerce
Supply Chain Systems
Product Design
Digital Marketing Tech
Domains
Frontend
Enterprise Systems
Data Feeds
Cloud Applications
Tech Stack
Shopify Plus
Shopify
NetSuite ERP
NetSuite
Microsoft Dynamics
Celigo
JavaScript
HTML
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