AG1

Beauty & Wellness

Apt Insight

They have built a massive direct-to-consumer health brand with strong remote flexibility, but shifting leadership priorities and growing pains make day-to-day operations chaotic. Headquartered in New York with additional operations in Carson City, the company operates in the beauty and wellness sector as a mid-sized enterprise. They specialize in foundational nutrition supplements, driven by aggressive digital marketing and e-commerce distribution. While the foundational product has high visibility and strong market adoption, internal execution can feel reactive.

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About

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

Founded2010

HeadquartersNew York, US

IndustryBeauty & Wellness

Websitedrinkag1.com

Employees494

Total Funding$115M

Open roles at AG1

3 open roles, newest first.

Senior Project Manager, OperationsRemote · Remote only

Senior Project Manager, Operations (Contract)Remote · Remote ok

Manager, Retail FinanceRemote · Remote only

Why people join & leave

Why join

Fully remote work flexibilityRecognized health and wellness brandSupportive mid-level colleagues and peers

Why leave

Inconsistent bonus payouts and merit increasesFrequent shifts in leadership prioritiesLack of operational structure and process maturityConcerns regarding job security and turnover

Company Pulse

Headcount

-25%past year

Raised

$115Mtotal

In the News

Inside AG1’s digital marketing strategy: ‘Don’t overestimate your product’s importance’nutraingredients.com · Sep 17, 2026

How AG1 Rebuilt Its Growth Engine After CAC Hit a Wall – D2C Timesd2c-times.com · Aug 28, 2026

AG1 Bets on Gummies, Energy Powder, and Canned Drinks to Hit $600M and Beyond - DTC Dispatchdtcdispatch.com · Aug 17, 2026

Inside AG1’s growth engineglossy.co · Aug 17, 2026

AG1 Debuts Essential Gummies - Nutraceuticals Worldnutraceuticalsworld.com · Aug 13, 2026

Employee Experience

3.2/5

Career Opportunities

3.0

Compensation & Benefits

3.5

Culture & Values

3.2

Diversity & Inclusion

3.6

Senior Management

3.2

Work-Life Balance

3.2

Quick Take

Strengths

Solid compensation baselineCompensation and benefits scores stand relatively strong at 70 out of 100.

Diverse team cultureDiversity and inclusion holds a 72 rating among reviewer feedback.

Watch out

Low executive confidenceCEO approval sits at 52, with senior management rated at 64.

Poor business outlookBusiness outlook rating is low at 43, alongside a 52 recommend-to-friend score.

Things to consider

Unpredictable incentive payouts — Employees frequently note that promised annual bonuses and performance rewards fail to materialize despite hitting challenging targets.

Reactive leadership decisions — Reviews report frequent shifts in strategic priorities and top-down changes that create operational friction and employee burnout.

Leadership

Chris AshendenFounder

What They Build

AG1 builds and manages a direct-to-consumer digital commerce platform delivering foundational nutritional products. The engineering and product teams handle subscription workflows, supply chain management integrations, and modern marketing technology platforms. Technical challenges center around scaling digital retail experiences, maintaining global analytics pipelines, and automating customer service operations.

E-Commerce Platform

Subscription Management

Marketing Technology

Supply Chain Systems

Domains

Backend

Data Engineering

Quality Assurance

DevOps

Tech Stack

Snowflake

SQL

Playwright

GitLab

GitHub

Oracle

Shopify

Braze