Wine Club & DTC Manager

Overview

Responsibilities

• Execute quarterly wine club shipments including product selection, inventory allocation, and billing logistics.
• Manage the e-commerce platform and digital storefront to ensure a high-quality user experience and brand alignment.
• Develop and implement email marketing campaigns designed to increase customer lifetime value and reduce attrition.
• Analyze sales reports and member data to forecast revenue and identify trends in consumer behavior.
• Coordinate with the tasting room and hospitality staff to ensure consistent brand messaging across all touchpoints.
• Oversee customer service operations to resolve membership issues and maintain high satisfaction levels.
• Ensure compliance with state and federal regulations regarding direct-to-consumer alcohol sales and shipping.

Qualifications

• A minimum of five years experience in direct-to-consumer sales or subscription management within the luxury goods sector.
• Proficiency in specialized wine industry software such as Commerce7, WineDirect, or ShipCompliant.
• Strong analytical skills with the ability to interpret complex data sets and financial reports.
• Extensive knowledge of wine regions, varietals, and production processes.
• Proven track record of managing digital marketing channels and customer relationship management systems.

Nice to have

• A Bachelor's degree in Marketing, Enology, or Business Administration.
• Formal wine education such as WSET Level 3 or a CMS Certified Sommelier credential.
• Experience in luxury event planning or high-end hospitality management.

Work environment

• Work is primarily conducted in an office setting located at a winery or corporate headquarters.
• The role requires frequent use of CRM tools, email automation platforms, and inventory management systems.
• Standard business hours are common, though weekend or evening work is required for special events and club releases.
• Travel may be necessary for industry conferences, regional tastings, or promotional marketing tours.

Benefits & growth

• Compensation often includes a base salary supplemented by performance-based bonuses linked to sales targets and retention.
• Career progression typically leads to Director of DTC, Tasting Room Director, or General Manager positions.
• Professional development is supported through wine education reimbursements and participation in industry trade associations.
• Employee benefits usually include generous discounts on wine, club allocations, and access to private industry events.