VP of Merchandising & Curation (E-commerce Marketplace)
Directs product curation and vendor strategy for digital retail marketplaces to drive commercial growth.
Overview
The daily reality of this role involves balancing the quantitative data of inventory performance with the qualitative judgment of brand aesthetics. This professional navigates complex supply chains and digital storefront layouts to optimize how third-party products are discovered by consumers. The work rhythm is dictated by retail seasonality and the continuous integration of new vendors into the ecosystem, requiring a constant focus on both immediate conversion metrics and long-term brand positioning.
Problem-solving in this field centers on inventory health and vendor performance management within a high-volume digital environment. Success depends on the ability to lead cross-functional teams across marketing, logistics, and data science to create a seamless customer journey. Individuals who excel in this position typically possess a blend of analytical rigor and a deep understanding of consumer lifestyle trends, allowing them to scale marketplace operations without compromising the platform's editorial integrity.
Responsibilities
- Develop the overarching product assortment strategy to meet revenue and margin targets.
- Lead the vendor acquisition and onboarding processes to expand marketplace selection.
- Collaborate with marketing teams to align product curation with seasonal campaigns and promotions.