VP of Growth (Hospitality Tech)
Leads strategic initiatives to expand user acquisition and revenue for hospitality technology platforms.
Overview
This career involves the high-stakes management of growth levers within the competitive travel and leisure software sector. The daily rhythm is defined by a rigorous analysis of acquisition channels, conversion funnels, and churn metrics to identify inefficiencies and opportunities. Professionals in this field navigate the complex seasonal cycles of the hospitality industry, adjusting strategies to account for shifting global travel trends and consumer behavior. Success depends on the ability to bridge the gap between technical product capabilities and the practical operational needs of hospitality businesses.
The work environment is fast-paced and data-driven, requiring constant experimentation with pricing models, referral programs, and partnership strategies. Leaders in this space must coordinate across engineering, sales, and customer success teams to ensure that growth initiatives are sustainable and aligned with long-term brand equity. Those who thrive are typically characterized by a blend of creative marketing intuition and deep analytical proficiency, capable of translating abstract data into actionable business roadmaps.
responsibilities
Responsibilities
- Define and execute the overarching growth strategy to increase market share within the hospitality sector.
- Lead cross-functional teams to optimize the digital sales funnel and reduce customer acquisition costs.
- Analyze market trends and competitor activity to identify new revenue streams and product opportunities.
- Manage significant marketing and experimentation budgets to maximize return on investment.
- Collaborate with product teams to integrate growth-oriented features and viral loops into the software.
- Report growth performance metrics and forecasts to the board of directors and executive leadership.
- Establish strategic partnerships with travel platforms and industry influencers to expand brand reach.
Qualifications
- Extensive experience in growth marketing or product management within the SaaS industry.
- Proven track record of scaling technology platforms to significant user milestones or revenue targets.
- Advanced proficiency in data analytics tools and performance marketing platforms.
- Deep understanding of the hospitality and tourism industry dynamics and B2B procurement cycles.
- Exceptional leadership skills with experience managing multidisciplinary teams of marketers and analysts.
- Bachelor degree in business, marketing, economics, or a related quantitative field.
Nice to have
- Master of Business Administration from a reputable institution.
- Existing network of relationships with major hotel chains or travel technology providers.
- Experience navigating international market expansion and localized growth strategies.
- Technical background in software development or data engineering.
Work environment
- Work is typically performed in a corporate office or hybrid setting with modern digital collaboration tools.
- The culture is performance-oriented and relies heavily on real-time data dashboards and KPI tracking.
- Standard business hours are common, though high-level strategic planning may require additional time.
- Occasional travel to industry conferences and regional offices is expected for networking and oversight.
Benefits & growth
- Compensation packages often include a high base salary supplemented by performance-based bonuses.
- Equity grants or stock options are standard components of executive-level roles in tech.
- Career progression typically leads to Chief Growth Officer or Chief Operating Officer positions.
- Professional development is supported through high-level executive coaching and global industry forums.
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