VP of Growth (D2C Health)
Executive leader managing customer acquisition and retention strategies for digital health brands.
Overview
Daily life in this role involves a high-cadence cycle of data analysis and strategic planning. The VP of Growth spends significant time reviewing performance metrics across paid media, lifecycle marketing, and product conversion funnels to identify bottlenecks in the patient journey. They collaborate with clinical and regulatory teams to ensure that growth tactics comply with healthcare laws while pushing for innovative ways to lower customer acquisition costs and increase lifetime value.
Successful professionals in this field tend to be highly analytical and comfortable with ambiguity. The work rhythm is dictated by rapid experimentation, where testing new channels and messaging happens constantly. Those who thrive are able to balance the aggressive targets of a venture-backed startup with the sensitive nature of health data and patient well-being, translating complex data sets into clear, actionable business strategies for the board and executive team.
Responsibilities
- Lead the strategic direction of multi-channel acquisition campaigns across social, search, and influencer platforms.
- Manage large-scale marketing budgets and optimize spend based on rigorous customer acquisition cost and lifetime value modeling.
- Collaborate with product and engineering teams to improve the user onboarding experience and conversion rate optimization.
- Develop and refine retention programs designed to keep patients engaged with their health plans and subscriptions.
- Oversee the data analytics infrastructure to ensure accurate tracking of customer behavior and marketing attribution.
- Report growth performance and strategic forecasts to the CEO and Board of Directors.
- Manage and mentor a team of performance marketers, content creators, and lifecycle specialists.
Qualifications
- Minimum of 10 years of experience in growth marketing or performance marketing roles.
- Proven track record of scaling a direct-to-consumer brand to significant annual recurring revenue.
- Deep expertise in data analysis tools and attribution modeling software.
- Experience managing multimillion-dollar annual advertising budgets across diverse digital channels.
- Strong understanding of the regulatory landscape for healthcare marketing and data privacy.
Nice to have
- Previous leadership experience specifically within the healthtech or pharmacy delivery sectors.
- Advanced degree in a quantitative field such as Statistics, Economics, or Business Administration.
- Experience taking a private startup through a successful exit or public offering.
- Familiarity with HIPAA compliance and healthcare-specific data management practices.
Work environment
- Work is typically conducted in a hybrid office setting with regular high-stakes executive meetings.
- The culture is performance-driven and relies heavily on data-backed decision-making.
- Standard business hours are common, though significant product launches may require evening and weekend oversight.
- Digital toolsets include advanced marketing automation, business intelligence dashboards, and project management software.
Benefits & growth
- Compensation packages usually include a high base salary and significant performance-based bonuses.
- Equity grants or stock options are standard, offering substantial upside in the event of an acquisition or IPO.
- Career progression typically leads to Chief Growth Officer or Chief Operating Officer roles.
- Professional development often focuses on executive leadership training and advanced data science applications in healthcare.
See how VP of Growth (D2C Health) fits you
Take the free Apt quiz for a personalized match score, salary insights, and AI career coaching.
Take the free quiz