VP of Channel & Partnerships, PropTech
Strategic leader driving business growth through alliances with real estate developers and property management platforms.
Overview
This career involves identifying and nurturing relationships with external entities such as brokerage firms, property management software vendors, and construction developers. The day-to-day rhythm revolves around strategic planning, high-level negotiation, and cross-functional collaboration with product and sales teams to ensure partner success. Professionals in this role spend significant time analyzing market trends and developing incentive structures that encourage partners to prioritize their company's PropTech solutions over competitors.
Success in this field requires a blend of diplomatic networking and rigorous data analysis. It feels like a continuous exercise in aligning disparate business interests toward a common goal of digital transformation in the built environment. Those who thrive are typically experts at navigating the slow-moving cycles of the real estate industry while maintaining the fast-paced agility required by technology startups. The work is often defined by long-term relationship building rather than short-term transactional gains.
responsibilities
Responsibilities
- Develop and execute the overarching channel strategy to expand market share via third-party distributors and platforms.
- Negotiate complex partnership agreements and revenue-sharing models with real estate developers and technology vendors.
- Lead a team of partnership managers to support the onboarding and technical integration of new channel partners.