Head of Growth - Health & Wellness

Overview

Responsibilities

• Develop and execute the comprehensive growth strategy to meet ambitious user acquisition and revenue targets.
• Manage significant marketing budgets across paid social, search, and influencer channels to optimize customer acquisition costs.
• Analyze user behavior data to identify bottlenecks in the conversion funnel and implement product-led growth initiatives.
• Lead cross-functional teams including designers, engineers, and data analysts to launch and iterate on growth experiments.
• Oversee retention and lifecycle marketing strategies to maximize customer lifetime value through email, SMS, and in-app engagement.
• Collaborate with clinical or health experts to ensure marketing claims remain compliant with industry regulations.
• Report key performance indicators and growth forecasts to executive leadership and stakeholders on a regular basis.

Qualifications

• Extensive experience in growth marketing or performance marketing within a consumer-facing digital sector.
• Proven track record of scaling revenue and user bases for subscription-based or e-commerce platforms.
• Deep technical proficiency in data analytics tools and marketing automation software.
• Strong understanding of the health and wellness market landscape and consumer psychology.
• Demonstrated ability to manage high-performing teams and large-scale advertising budgets.

Nice to have

• Previous experience working specifically within a HealthTech or D2C wellness brand.
• Advanced degree in business, marketing, or a quantitative field such as statistics.
• Knowledge of healthcare regulations such as HIPAA or FDA guidelines for marketing claims.
• Expertise in community-led growth and viral loop construction.

Work environment

• The work is typically performed in a hybrid setting, combining remote data analysis with in-person strategic planning.
• Collaboration is constant, involving frequent synchronization with product, engineering, and creative departments.
• The culture is data-centric, where every strategic decision is expected to be backed by empirical evidence.
• Tools commonly used include Google Analytics, Mixpanel, Amplitude, and various CRM platforms.
• Working hours can be intensive during product launches or major seasonal marketing campaigns.

Benefits & growth

• Compensation packages frequently include significant performance-based bonuses tied to growth milestones.
• Equity grants or stock options are standard components of senior leadership roles in this sector.
• Career progression often leads to Chief Growth Officer or Chief Operating Officer positions.
• Professional development is supported through access to industry conferences and advanced technical training.
• The role offers the opportunity to shape the future of health technology and consumer wellness habits.