Director of Product Marketing

Overview

Responsibilities

• Define the overarching go-to-market strategy for new and existing product offerings.
• Lead the development of product positioning and messaging frameworks that differentiate the brand.
• Conduct comprehensive competitive intelligence research to inform product roadmaps and sales tactics.
• Collaborate with product management to influence the feature set based on market demands and customer feedback.
• Oversee the creation of sales collateral, case studies, and training programs for the revenue team.
• Establish pricing and packaging strategies that maximize market share and profitability.
• Manage a team of product marketers to execute integrated launch campaigns across multiple channels.

Qualifications

• A minimum of eight to ten years of experience in product marketing or a related strategic field.
• Proven track record of successfully launching multiple products in a B2B or B2C environment.
• Advanced expertise in market segmentation, customer persona development, and value-based pricing.
• Exceptional written and verbal communication skills for presenting to executive-level stakeholders.
• Demonstrated ability to lead and develop high-performing marketing teams.
• Strong proficiency in data analysis and marketing technology stacks.

Nice to have

• A Master of Business Administration or equivalent advanced degree in marketing.
• Prior experience working in high-growth startup environments or established global technology firms.
• Specialized certification in product marketing frameworks such as Pragmatic Institute or Product Marketing Alliance.
• Experience with international market expansion and localized go-to-market strategies.

Work environment

• Work is primarily conducted in a professional office or hybrid setting with standard business hours.
• The role involves frequent collaboration across various departments and time zones.
• High-pressure environments are common during major product launch cycles or quarterly reporting periods.
• Travel may be required for industry conferences, analyst briefings, and customer research sessions.
• Daily operations rely heavily on project management software, CRM systems, and presentation tools.

Benefits & growth

• Total compensation typically includes a high base salary complemented by performance-based bonuses.
• Stock options or Restricted Stock Units are standard in many technology-focused organizations.
• Career progression leads toward Vice President of Product Marketing or Chief Marketing Officer roles.
• Opportunities for professional development often include executive leadership coaching and industry networking.
• The role offers high visibility within the organization due to its direct impact on revenue and product direction.