Director of Automotive Marketing

Overview

Responsibilities

• Develop national and regional marketing strategies to increase brand awareness and market share for specific vehicle segments.
• Manage large-scale advertising budgets and allocate resources across digital, social, print, and broadcast media channels.
• Collaborate with product development teams to position new vehicle launches effectively against competitive models.
• Lead the relationship with external creative and media agencies to ensure all campaign assets meet brand standards.
• Analyze consumer data and automotive market trends to forecast future demand and adjust promotional tactics.
• Support dealership networks with standardized marketing toolkits and regional incentive programs to drive showroom traffic.
• Monitor and report on key performance indicators including cost per lead, conversion rates, and brand sentiment.

Qualifications

• A bachelor degree in marketing, business administration, or a related field is typically required.
• Extensive experience in marketing management, specifically within the automotive or high-value durable goods industries.
• Proven track record of managing multi-million dollar marketing budgets and complex vendor relationships.
• Deep understanding of digital marketing ecosystems, including search engine marketing and lead generation funnels.
• Advanced proficiency in market research methodologies and data analytics platforms.
• Strong leadership experience managing diverse teams across multiple departments or regions.

Nice to have

• A Master of Business Administration with a focus on marketing or strategic management.
• Previous experience working directly for a major automotive manufacturer or a Tier 1 advertising agency.
• Specialized certification in advanced data science or digital attribution modeling.
• Bilingual proficiency if managing international or multi-cultural market segments.

Work environment

• Work is typically conducted in a professional corporate office environment with options for hybrid flexibility.
• Regular domestic and occasional international travel is required for auto shows, dealer meetings, and film shoots.
• Standard business hours are common, though seasonal campaign launches often necessitate evening and weekend work.
• Professional culture is highly collaborative and data-driven, requiring constant communication via digital project management tools.

Benefits & growth

• Compensation often includes a significant performance-based bonus tied to sales volume and brand health metrics.
• Common perks include executive vehicle lease programs or substantial discounts on company products.
• Career progression typically leads to Vice President of Marketing, Chief Marketing Officer, or General Manager roles.
• Professional development is supported through attendance at major global automotive industry summits and executive leadership training.