Digital Merchandising Manager
Manages the online presentation and performance of product assortments to drive digital commerce growth.
Overview
The role involves the strategic curation of digital storefronts to ensure that the right products are visible to the right customers at the optimal time. Day-to-day activities revolve around analyzing sales data, managing product information systems, and collaborating with creative teams to execute seasonal campaigns. The work requires a constant balance between creative visual standards and rigorous quantitative analysis of web metrics.
Success in this career depends on the ability to solve complex puzzles regarding inventory flow and consumer behavior. It is a fast-paced environment where managers must react quickly to shifting market trends and technical site issues. Those who thrive in this position generally possess a blend of commercial awareness and technical proficiency with content management systems and analytics tools.
Responsibilities
- Develop and execute seasonal digital merchandising strategies to meet revenue and margin targets.
- Optimize site navigation, search functionality, and product filtering to improve the customer journey.
- Analyze web traffic and sales performance data to identify opportunities for cross-selling and up-selling.
- Manage the product lifecycle on the website from initial upload to final clearance.