Content Operations Manager
Manages the infrastructure, workflows, and tools that enable efficient content production and distribution.
Overview
The role functions as the operational backbone of a content department, focusing on the mechanical and structural aspects of creative production. Day-to-day activities involve identifying bottlenecks in the content lifecycle, from ideation to archiving, and deploying solutions to streamline those phases. This career centers on problem-solving through data analysis and systems thinking, ensuring that creative talent can focus on high-quality production without being hindered by administrative or technical friction.
Those in this field manage the balance between speed and quality, often serving as the primary administrator for Content Management Systems and project management tools. The work requires a structured mindset and the ability to translate complex business requirements into repeatable processes. Success in this career depends on a meticulous approach to governance, version control, and performance tracking across diverse digital platforms.
responsibilities
Responsibilities
- Design and maintain end-to-end content production workflows to maximize team efficiency.
- Administer and optimize the organization's Content Management System and related digital asset tools.
- Establish and enforce governance standards for metadata, naming conventions, and file storage.
- Track and report on operational metrics to identify areas for process improvement.